Cricket in India isn’t just a sport—it’s a cultural phenomenon. The IPL 2025 final set a new benchmark with 169 million TV viewers, while over 1 billion people tuned in across platforms throughout the season—making it the most-watched T20 event ever. Advertising during these moments ensures your brand commands attention when the nation is truly engaged.
The Power of Sports Advertising
Sports advertising leverages the passion and excitement fans have for their favorite teams and players. This heightened emotional engagement creates a perfect opportunity for brands to connect deeply with audiences. Whether it’s through in-stadium branding, broadcast sponsorships, or digital fan engagement, your brand becomes part of the thrilling sports narrative.
With cricket’s massive reach across urban and rural India, sports ads provide national and regional penetration that few other media can match. This broad exposure, combined with targeted activations, helps brands build strong, positive associations.
Benefits of Cricket & Sports Advertising
- Unmatched Audience Size – Reach hundreds of millions of fans in a single tournament.
- Peak Emotional Engagement – Advertise during moments when brand recall skyrockets.
- National & Regional Penetration – Connect with urban and rural audiences alike.
- Cross-Platform Exposure – From stadium screens to OTT apps, reach fans everywhere.
- Positive Brand Association – Link your brand with victory, teamwork, and energy.
- Cricket & Sports Advertising: Amplify Your Brand Through Fan Engagement
Sports advertising transcends traditional commercials by tapping into the passion and energy of live events. Beyond in-stadium ads and broadcast spots, we create fan activations, interactive social media challenges, and live digital experiences that immerse audiences in your brand story.
These engaging moments foster emotional connections, generate buzz, and build community around your brand. Work with us to deliver integrated sports campaigns that captivate fans and create unforgettable memories during and beyond the game.
Our Cricket & Sports Advertising Services
- In-Stadium Branding – From pitch-side LED boards to stand banners, put your brand in the action.
- Broadcast Sponsorships – Own moments like “Man of the Match” or key match segments.
- Digital Fan Engagement – Drive interaction through live polls, hashtags, and second-screen experiences.