FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g: a brand wanting to target only Delhi NCR through FM Radio can pick only Radio Mirchi Delhi or Red FM Delhi.
FM Radio advertising helps reach a listener multiple time. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high frequency marketing campaigns.
An FM advertiser can use multiple jingles in a single FM Radio advertising campaign.
FM Radio Advertising rate provides one of the lowest costs per reach.
Popular FM stations in India are Radio Mirchi, Radio One, Red FM, Radio Fever and FM AIR Rainbow. There are approximately more than 80 FM stations across cities in India. Large FM Radio markets are Bangalore, Delhi, Lucknow, Chennai, Kolkata and Mumbai.
Jingle advertising
Most popular media option for FM Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.
RJ Mention
A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions
Sponsorship tag
Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.
Radio Contest
Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers
Road Block
Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.
Studio Shift
Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.
Time Check
Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.