Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get discounted rate on the television advertising card rate.
By placing an ad in television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. Few popular TV channels in India for advertising are Star Plus , Zee TV, Colors, Sun TV, Aastha TV, AajTak, CNBC and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.
You can have a look at television ad type video examples by clicking
Regular FCT Ad
These are the regular television ads that we see. They are the most popular format of ad on TV and are played during the break. Rates for regular TV ads are available on the site.
Aston Band
Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, cost for Aston band on television is more than other formats.
Scrollers Ad
A popular format of ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short duration ads and rates for scroller ads depend on the channel.
Teleshopping Ad
Teleshopping ads on Television are in format of programs and mainly used for selling. The duration of teleshopping ads vary from 10 minutes to 30 minutes. Teleshopping ads are played in non-peak hours and is a low cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on The Media Ant
L Band
L bands are L shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.